From mine to market, we offer an unmatched, fully integrated service suite that ensures every diamond achieves its maximum potential value. Our decades of experience, transparency, and zero-loss track record have positioned us as one of the most trusted names in the international diamond industry.
First Element Diamond Services is a global leader in diamond valuation, tender management, and market strategy. From mine to market, we offer an unmatched, fully integrated service suite that ensures every diamond achieves its maximum potential value.
Our decades of experience, transparency, and zero-loss track record have positioned us as one of the most trusted names in the international diamond industry.
To deliver absolute value for our clients' diamond production through precision, integrity, and innovation — from recovery to sale and beyond.
Since inception, First Element has proudly maintained a Zero Diamond Loss Policy across tenders exceeding one million carats. All intellectual property, data, and production information always remain the property of the producer, ensuring complete trust and transparency.
Over 1 million carats handled with zero loss since inception.
Dual-tender system across Antwerp & Dubai.
In-house experts with unmatched combined experience.
Trusted by producers and buyers worldwide.
Online bidding platform with HD imaging and encryption.
Access to financing options through our partner fund.
Complete mine-to-market service suite.
Unparalleled data integrity and reporting.
Our signature dual-tender system gives diamond productions maximum exposure across two of the world's premier diamond hubs. Goods are first shown in Antwerp, then Dubai — attracting more than 300 companies per cycle and consistently driving stronger prices. We offer this global visibility at no additional cost to our clients.
A comprehensive, end-to-end solution for diamond producers and mining companies.
Our valuation division is staffed by some of the industry's most experienced professionals, blending De Beers methodology with private-sector agility to ensure precision and maximum value.
Supported by an Antwerp- and South Africa-based team of over 30 professionals, we employ advanced tools such as Sarine Diamond Technology and the Zvi Yehuda Colorimeter to achieve precise, repeatable, and transparent valuations.
Our experts bring combined experience of over 200 years in diamond valuation, rough planning, government diamond valuation, and international tender management across multiple continents.
Our signature dual-tender system gives diamond productions maximum exposure across two of the world's premier diamond hubs. Goods are first shown in Antwerp, then Dubai — attracting more than 300 companies per cycle and consistently driving stronger prices. We offer this global visibility at no additional cost to our clients.
Our in-depth market insight allows us to strategically plan tender dates to align with production cycles and optimize exposure and attendance. Strategic scheduling ensures maximum buyer participation and price discovery.
All parcels are received, verified, and processed at our Antwerp World Diamond Centre (AWDC) office — the only independent company to operate directly within the building. Every shipment is checked, recorded, and reported immediately upon arrival.
All diamonds undergo secure deep boiling under strict supervision to ensure the cleanest presentation and highest visual appeal before sorting and valuation. Differences are recorded and reported transparently.
Every production receives a full branding pack — professional listings, invitations, advertisements, and visual identity — reinforcing buyer confidence and market recognition for each mine.
Our team expertly prepares assortments that balance buyer diversity with price optimization. Each parcel is catalogued, photographed in HD, and uploaded to our secure systems for tracking, analysis, and buyer access.
Encrypted, transparent bidding with automated bid confirmations, results reporting, and immediate invoicing for prompt settlement. Full audit trail and timestamp records available on request.
Our proprietary online bidding platform brings the diamond tender world into the digital age.
Impossible to view bids before close; all edits are user & time stamped.
Intuitive bidder interface with real-time notifications and updates.
High-resolution media for every parcel to support remote bidding decisions.
Bid from anywhere in the world with complete security and transparency.
Comprehensive reporting, invoicing, and data analytics available immediately.
Fair and auditable sales results with complete tracking and verification.
We go beyond sales — delivering actionable insights. Our tender and market reports track performance, analyze pricing patterns, and forecast trends, enabling producers to make informed operational and financial decisions.
For clients requiring full production-chain oversight, First Element offers on-site valuation and digital reporting systems.
Developed in-house, Clarity is a real-time mine-to-market application that records every parcel at the sort-house, producing live valuation data, encrypted reporting, and automated government reconciliation.
Our systems streamline collaboration with Government Diamond Valuators, ensuring fair value verification and transparent export compliance.
We handle complete export documentation — from Kimberley Process certificates to full size-frequency distributions.
Our experts provide continual staff training and plant-to-valuation optimization consulting to maximize recovery efficiency.
Through our partnership with the Del Gatto Diamond Finance Fund (DDFF), we enable producers to access pre-tender financing for both run-of-mine productions and exceptional stones.
First Element is led by a world-class team of diamond professionals with over 200 years of combined experience spanning valuation, beneficiation, cutting, sorting, and international tender management.
Qualified master diamond cutter with 45+ years' experience across all facets of the diamond industry, from valuation and polishing to international tender management and marketing. Industry pioneer with deep expertise in rough diamond valuation and beneficiation.
14+ years of experience hosting international tenders, delivering comprehensive reporting, analytics, and market liaison services. Specializes in tender strategy, global sales coordination, technical analysis, and data-driven market intelligence that enables producers to make informed operational and financial decisions.
Former South African Government Diamond Valuator with 30+ years in sorting, inspection, and buying. Brings deep regulatory knowledge and extensive hands-on experience in diamond classification and market pricing across all quality grades.
43+ years of hands-on experience in rough planning, marking, sorting, and valuation for tender preparation. Specialist in optimizing parcel assortments for maximum price discovery and buyer engagement.
9 years within the South African Diamond & Precious Metals Regulator (SADPMR) as Government Diamond Valuator. Brings regulatory compliance expertise, government liaison experience, and authoritative knowledge of export certification requirements.
Backed by a cross-functional team of over 30 professionals based in Belgium and South Africa, including former HRD Antwerp lecturers, Diamdel graders, and diamond technology specialists who ensure every production achieves its maximum potential value.
Interested in hosting a tender or exploring our on-mine options? Get in touch with us and we'll get right back to you.
We're here to assist with all your diamond tender requirements. Reach out via email, phone, or WhatsApp.
Antwerp Office
AWDC Building
Hoveniersstraat 22
Antwerpen 2018
Belgium
+32 3 318 91 80
Johannesburg Office
Erikson Diamond Mall
20 Monument Road
Kempton Park
South Africa
+27 11 394 2477
Email: info@firstelement.za.com